Audit & Benchmark
We start with a full audit of your website, booking engine, current marketing activity and competitive set. You receive a benchmark report that highlights quick wins and long-term opportunities.
Hotel Marketing Solutions That Turn Visibility into Direct Bookings
Bigmedia24 combines hospitality digital marketing, SEO for hotels, paid campaigns and content creation into one performance-focused hotel marketing system. Our goal is simple: increase your direct bookings, improve margins and reduce OTA dependency.
Why Modern Hotels Need Strategic Hotel Marketing
Guests no longer discover hotels through a single channel. They research on Google, compare on OTAs, scroll through social media and ask AI search engines for recommendations. Without a clear hotel marketing strategy, properties lose visibility at exactly the moments when guests are ready to book.
Traditional advertising and “set it and forget it” campaigns are not enough. Hotels need data-driven hotel marketing solutions that connect SEO, paid media, metasearch, social content, email and remarketing with real-time booking data.
Our hotel marketing solutions help you:
– Increase direct bookings and reduce reliance on OTA commissions
– Strengthen your brand visibility across search, social and travel platforms
– Reach the right guests with the right offer at the right time
– Turn anonymous lookers into loyal, returning guests
– Measure every campaign with clear, revenue-focused KPIs
What Our Hotel Marketing Solutions Include
Bigmedia24 delivers a complete hotel marketing stack designed specifically for hospitality. We combine strategy, creative content and technology into one unified system.
Email, CRM & Retargeting
We set up automated guest journeys – from abandoned search reminders to post-stay campaigns and upsell offers – to increase lifetime value and keep your property top of mind.
AI-Enhanced SEO for Hotels
We optimise your website architecture, on-page content and keyword strategy around real search behaviour. AI-driven research reveals what guests actually search for, so your property ranks higher on Google, AI search engines and travel-specific queries.
Performance Campaigns & Metasearch
We manage high-impact campaigns across Google Ads, meta search, OTA ads and social platforms. Each campaign is connected to your booking engine data, so budgets flow into keywords and audiences that generate profitable bookings.
Social Media & Storytelling
From always-on content to targeted campaigns, we build a social media presence that reflects your brand, showcases your destination and drives traffic back to your direct booking channels.
How Our Hotel Marketing Process Works
Our hotel marketing solutions follow a clear, transparent process so you always know what happens next.
Strategy & Roadmap
Based on your targets, seasonality and budget, we build a hotel marketing roadmap. It includes SEO priorities, campaign structure, content themes, distribution focus and clear KPIs.Implementation & Testing
Our team sets up campaigns, tracking, landing pages and automation flows. We test multiple variations of creatives, audiences and offers to find the combinations that deliver the strongest results.Optimisation & Reporting
Every month, we optimise budgets, bids and content based on real performance data. You receive a clear, revenue-focused report that shows bookings, revenue, cost per acquisition and return on ad spend.
Want us to walk you through this process?
Book a free call
The Technology and Data Behind Our Hotel Marketing
Bigmedia24 connects hotel marketing solutions directly with your booking engine, channel manager and analytics stack. This allows us to optimise not only for clicks or impressions, but for real reservations and revenue.
Through our hotel API integrations and cloud-based infrastructure, your campaigns benefit from accurate rates, availability and audience signals in real time.
Connected, Data-Driven Hotel Marketing
– Direct integration with booking engines and hotel website CMS
– Channel manager and OTA connectivity via modern hotel API integrations
– Advanced tracking for phone, email and form leads
– AI-powered insights to identify high-value markets and guest segments
– Dashboards that combine marketing, booking and revenue data in one view
Who Our Hotel Marketing Solutions Are For
Whether you manage a boutique hotel or a multi-property group, our approach adapts to your structure and goals.
Independent Hotels
Independent city, beach and countryside hotels that want to increase direct bookings and stand out against OTA-dominated competitors.
Resorts & Vacation Properties
Resorts, apartments and vacation rentals that need seasonal campaigns, package promotion and international reach.
Hotel Groups & Brands
Multi-property hotel groups that require brand-level strategy, shared campaigns and property-specific execution.
New Openings & Rebrandings
Hotels launching a new brand, concept or renovation that need fast awareness, strong positioning and an efficient ramp-up of bookings.
Hotel Marketing Deliverables You Can Expect
Every collaboration includes a clear list of activities and deliverables, so you know exactly what you receive.
Want to see how this would look for your property?
The Results Our Hotel Marketing Solutions Deliver
Hotels working with Bigmedia24 see measurable improvements across all key performance indicators.
+52%
Higher Global Visibility
Unified distribution channels, OTA/API connectivity and multilingual content increase global visibility by more than 52%, putting your hotel in front of guests on the platforms they actually use.
–28%
Lower OTA Commissions
A stronger direct-booking share and an optimised channel mix reduce your average OTA commission cost per booking by 28% – without losing reach on major travel platforms.
+41%
Faster Booking Engine
Our cloud-optimised infrastructure and technical setup improve booking engine speed and performance by up to 41%, reducing drop-offs during the payment and checkout steps.
+37%
More Direct Bookings
Hotels using our hotel marketing and booking engine stack see an average increase of 37% in direct reservations within the first months.
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Hotel Marketing – Frequently Asked Questions
Here you’ll find answers to the most common questions hotels ask about our services, technology and partnership model.
If you do not see your question here, our team will be happy to help you personally.
How long does it take to see results from hotel marketing campaigns?
Most hotels start seeing an uplift in qualified traffic and direct bookings within the first 30 to 90 days. Larger strategic improvements, such as SEO and brand positioning, deliver compounding results over 6 to 12 months.
Do you only work with hotels that already have a marketing team?
No. We support both small independent hotels without in-house teams and larger groups with their own marketing departments. Our role is to provide the strategy, execution and technology you need.
Can we start with a small budget and scale later?
Yes. Many hotels begin with a focused SEO or campaign package and expand once they see the performance and ROI. We help you allocate budgets where they generate the most profitable bookings.
Do you work with hotels in my country or region?
Bigmedia24 works with hotels across multiple countries and markets. Our solutions are designed to be multilingual and adaptable to local regulations, seasonality and guest behaviour.
Ready to Upgrade Your Hotel Marketing?
If you want to increase direct bookings, reduce OTA costs and build a predictable marketing system for your hotel, our team is here to help. We’ll review your current setup, identify quick wins and show you what a data-driven hotel marketing strategy could look like for your property.
Let's Talk
No long-term contracts. No risk. We only work with hotels where we’re confident we can add value